Privacy Policy

Effective date: 20 February 2026

1. Overview

Aged Care Cost Estimator (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what information we collect when you use this website, how we use it, and your rights.

The short version: we do not store your personal information or the answers you enter into our calculator. All estimates are calculated in your browser and encoded in the URL. Nothing is sent to our servers.

2. Information We Collect

Calculator inputs

When you use the cost estimator, your answers (care type, region, income range, asset range, accommodation preference) are processed entirely in your browser. They are encoded into the results page URL so you can share or bookmark your estimate. We do not transmit, store, or have access to these inputs.

Analytics data

We use Google Analytics 4 to understand how visitors use this site. This collects anonymised usage data including:

  • Pages visited and time spent on each page
  • General geographic region (country/state — not precise location)
  • Device type (mobile, tablet, desktop)
  • Browser and operating system type
  • How you arrived at the site (search engine, direct, referral)

This data is aggregated and anonymous. It cannot be used to identify you personally. Google Analytics data is subject to Google's Privacy Policy.

Advertising data

This site displays advertisements through Google AdSense (and in future, Ezoic or Mediavine). These services may use cookies and similar tracking technologies to serve relevant advertisements. They may collect your IP address, browsing behaviour and device information. This is subject to Google's Advertising Policy. You can opt out of personalised advertising at Google's Ad Settings.

3. Cookies

We do not set cookies ourselves. Third-party services we use (Google Analytics, Google AdSense) may set cookies in your browser. These are used for analytics and advertising purposes as described above.

You can control or disable cookies through your browser settings. Disabling cookies may affect the display of advertisements on this site but will not affect your ability to use the cost calculator.

4. How We Use Information

The anonymised analytics data we collect is used to:

  • Understand which pages and tools are most useful to visitors
  • Identify and fix technical issues
  • Improve the content and usability of the site
  • Monitor the overall health and performance of the site

We do not sell, rent, or share any data with third parties other than Google Analytics and the advertising services described above.

This site contains links to external websites including servicesaustralia.gov.au, myagedcare.gov.au, and agedcare.health.gov.au. We are not responsible for the privacy practices of those sites and encourage you to read their respective privacy policies.

6. Children's Privacy

This site is intended for adults and is not directed at children under the age of 13. We do not knowingly collect information from children.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page indicates when it was last revised. Continued use of this site after any changes constitutes acceptance of the updated policy.

8. Contact

If you have questions about this Privacy Policy, please refer to our About page for contact information.